CCG Media Consultants

Chris Geraci is a national media and advertising executive with experience driving business results and innovation on behalf of many of the world’s largest advertisers. He has demonstrated success identifying emerging trends, embracing and implementing structural change, and charting new courses to achieve wide-ranging measures of success for the companies he’s worked for and advises.

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Currently, Chris is advising clients in advertising technology, the creator economy, publisher support and media agency investment functions.  Prior to these advisory roles, he served as Chief Client Officer for Adcuratio Media, Inc., responsible for building sell & buy-side partnerships for this dynamic company and its breakthrough addressable TV platform.

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Although he has found success and fulfillment in recent and current roles, Chris Geraci is best known for his distinguished agency career at Omnicom, where he held leadership positions at BBDO and at OMD/Omnicom Media Group. Over more than 30 years, Chris built a reputation as a prominent and highly respected industry leader, admired by the teams he led, the clients they served, and the media partners with whom he negotiated large, complex, and high-profile agreements. He rose to become Head of National TV at BBDO and then was part of the founding management team at OMD, eventually becoming Chief Investment Officer there, and overseeing more than $5 billion in annual media spend across the agency’s client portfolio. This role included managing the largest single concentration of video ad dollars in the U.S. media market and leading a team of over 200 professionals. At OMD, Chris also served as President of Video Investment and was a member of the Omnicom Media Group Global Trading & Accountability Board.

 

In 2015, Chris was inducted into the Broadcasting & Cable Hall of Fame in recognition of his longstanding and innovative contributions to the television industry.  Among other recognitions, Chris has been named one the Most Important Upfront Players by The Hollywood Reporter, a Market Mover by Broadcasting & Cable, and Media Buyer of the Year by TVWeek. Early in his career, Chris was one of the youngest-ever recipients of the BBDO Founders Award.  In 2013, Chris received the annual Arts & Letters award from the YMCA of Greater New York, where he remains actively involved as a member of the Development Committee,  focused on making a difference in the lives of kids and families throughout NYC.

 

Chris Geraci is a graduate of Pace University’s Lubin School of Business (BA, Marketing). Among numerous professional development achievements, he earned a Senior Management Program Certification from Omnicom University in conjunction with Harvard Business School. Chris is married and lives primarily in Westchester County, NY.